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Ive started out far from Apple Inc.'s Cupertino headquarters. He grew up outside London and studied design at Newcastle Polytechnic (now Northumbria University) in Newcastle, England. After finishing school, he co-founded a London-based design company called Tangerine. There, he designed a range of products including combs and power tools. It was through Tangerine that he first got to work with Apple. In 1992, while Jobs was still in the midst of a 12-year exile from Apple, Ive was hired as a senior designer. After Jobs returned, he and Ive worked closely, ushering in products that are sleek and stylish, with rounded corners, few buttons, brushed aluminum surfaces and plenty of slick glass. Apple's pride in this work is evident even in the packaging: Open up any iPhone box, for example, and see Apple proudly proclaim, "Designed by Apple in California." Six of Ive's works, including the original iPod, are part of the collection at the Museum of Modern Art in New York. Design, as well as software that makes the gadgets easy to use, is a crucial part of setting Apple products apart from those of its rivals. Apple didn't make the first music player or smartphone, but it dominated the market by making ones that looked cool and worked well. Now, Apple's products are more popular than ever, vaulting it past rival Microsoft Corp. in 2010 as the most valuable technology company in the world.
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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