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"On the surface, the Electric City is utopia and under the surface, Electric City is secrets and heavy-handed state control," says Erin McPherson, vice president and head of original programming at Yahoo. "What we found really compelling is that this is perfect for a highly digital audience, a lean-forward audience who likes to utilize the medium of the Internet." In October, Yahoo launched a slate of programming targeted at women. It's planning another batch of programming for February that will focus on comedy, including partnerships with Bill Maher and the Funny or Die website. "Electric City" is likely to presage further scripted ventures for Yahoo. "There are a number of other opportunities we're looking at, and I think we're uniquely poised to build these sort of tent-pole event programs," says McPherson. "I would expect that you'll see us doing more of it."
[Associated
Press;
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