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Marketing efforts for Philippine-based companies will also be increased in Western Europe, particularly for non-voice services like accounting, data encoding, transcription, engineering design, animation and game development. Martin Conboy, editor of the Australian-based outsourcing news service "The Sauce" and director of FooBoo, an outsourcing company, said that the U.S. government's offer of incentives against offshoring "completely misses the point" and only masks "an inefficient labor market." "If companies can access talented and less expensive labor in somewhere like the Philippines, why would a business pay more for the same thing in their own country?" he said in an email. The Philippines has an English-speaking work force and employs some 600,000 workers in the business process outsourcing industry. BPAP chairman Alfredo Ayala has said that the Philippines hopes to raise the number of outsourcing workers to 1.3 million by 2016 and revenues to $25 billion from around $11 billion in 2011.
[Associated
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