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In mid-morning trade, shares in the company had fallen 0.6 percent to 220.90 kronor ($32.65) on the Stockholm stock exchange. Simon Kjellstrom, an analyst at Pareto Ohman in Stockholm said that although the squeezed margins disappointed slightly, the positive news about strong sales in both December and January largely offset that gloom. "The first quarter has started off well," he said, "and it balances it out." CEO Karl-Johan Persson said that despite the economic uncertainty experienced in many of the company's markets in 2011, "the fact that we have gained market share, proves that our customers appreciate our collections." Looking ahead, he said the macro-economic challenges are likely to continue also in 2012, "but we have a strong belief in our offering and are convinced that H&M will continue to maintain its strong position as the year goes on." H&M, founded in 1947, has 94,000 staff and around 2,500 stores in 43 countries. It also owns other brands like higher-priced COS and urban fashion labels such as Monki, Weekday and Cheap Monday.
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