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"We're seeing a trend of Hollywood coming in," said Benny Fine, who with his brother produces a series called "Kids React" that features children dishing on current events. "It's time to get ready to show that we have the audience and the abilities they do because, even if we have hundreds of millions of views, we're still going to be looked at differently." Fine says there are three basic ways YouTubers can make money nowadays: through traditional advertising like pop-up ads and commercials, merchandising content with stuff like apparel and music, and forging sponsorships similar to the bacon-themed deals that the meat-loving cooking show "Epic Meal Time" has struck with several companies. Shishir Mehrotra, YouTube's vice president of product management, announced Thursday at VidCon that the company is rolling out a new platform to directly connect its "partners," a group of uploaders with whom YouTube shares advertising revenue, with marketers looking to glom onto their online audience. The company says it pays millions to its "partners" each year, and thousands of YouTube channels generate six figures a year. With all that money to be made, many VidCon attendees just want to know how they can procure a piece of it when the marketplace is becoming more crowded than the line to meet the girl who sang "Friday." Ze Frank, an artist regarded as the grandfather of vlogging, told the crowd that the answer lies within. "Think about designing for one -- just you," said Frank. "Ultimately, if you do become successful and have lots of followers and fame, you'll still be left with the challenge, `How do I make things that I want to make?'" ___ Online:
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