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Suncadia is lucky. The resort is large enough to have three courses on property -- two public and one private. With the first public course designed to be a greater test, the resort could take Rope Rider and create a complement that caters to more skill levels.
Not every course is that fortunate.
About 115 miles to the west, at White Horse Golf Club, course operators saw firsthand what happens when a golf course opens to great reviews but has too many players coming back saying it wasn't fair.
White Horse was nearly shuttered before being purchased by a local Indian tribe and paired with a successful casino. As part of the purchase, the course underwent a "softening" remodel, completed by John Harbottle III. The softening equated to the removal of bunkers and trees, making landing areas wider and green complexes less complex.
It's a two-fold victory for the course. It's now easier for the average player and it became less costly to maintain.
"Bigger, stronger, harder, faster got out of hand. ... Now the reverse is happening," Harbottle said back in May before suddenly passing away at age 53. "We're trying to put a lot of strength and character in the golf course. Even the best players in the world don't want them too tough. Today, we're trying to make it look tougher than it actually is."
Golf is as closely tied to the economy as any sport because of its cost and recreational nature. The changes being made by designers are another way to try to withstand the economic swoons that have hit golf hard during the last half-dozen years.
"I think it's many, many, many years and much more of a global effort that I think our industry has to take on in order to grow the game as much as we saw the Tiger Woods effect. Tiger single-handedly grew the game 15 years ago by introducing the true athlete into golf," said Brady Hatfield, who oversees Rope Rider. "He made golf an athletic event. We saw the football players and baseball players of the world opting to play golf instead of the other sports, and in recent years it's flattened out for all the reasons ... and we have to find a way as golf professionals to bring those people back into the game."
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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