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Choosing Moretz for the brand was ultimately an easy decision, but not one that company officials took lightly, said Scott Birnbaum, senior vice president of Aeropostale marketing and e-commerce. The brand did its homework, seeking input from magazine editors, photographers and other industry insiders. "When we met Chloe, it was really an instant love affair," he said. "She has such great style, she can mix it up. She wears great high-end designers and everyday stuff." "We think she's a role model," he adds. "She's quirky and actually really funny, and those are things our brand stands for." ___ Online:
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