|
The survey also found that a total of 1,131 local TV news jobs were added nationally in 2011, an increase of 4 percent over staffing levels from the year before. The typical broadcast station has more news employees than ever before, the study said. "You can't keep increasing news without increasing employment," Papper said. For some stations, political advertising is a factor in making news broadcasts a more attractive commodity. Political ads are often concentrated on local newscasts, and the more newscast time, the greater chance to sell ads. For stations in states considered battlegrounds in the presidential election, politics represents a good revenue opportunity, Papper said. Fox affiliates were the most likely to have added news in 2011, followed by CBS stations, the survey said. Stations in the West were much less likely to add news than elsewhere in the country. The typical local TV station reported airing four hours, 36 minutes in news during 2009, the survey said. This year, the average is 5 hours and 30 minutes. The Hofstra and RTDNA study, conducted during the past few months of 2011, received responses from 1,238 TV stations across the country, or 71 percent of the total.
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
News | Sports | Business | Rural Review | Teaching & Learning | Home and Family | Tourism | Obituaries
Community |
Perspectives
|
Law & Courts |
Leisure Time
|
Spiritual Life |
Health & Fitness |
Teen Scene
Calendar
|
Letters to the Editor