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Spectators are not immune from the restrictions. London organizers have drawn up an extensive list of forbidden items inside Olympic venues, which includes not just weapons and noisemakers but "any objects or clothing bearing political statements or overt commercial identification intended for `ambush marketing.'" Even in this environment of extreme trademark vigilance, knitters are the last people one would expect to become Olympic outlaws. But that is exactly what happened to a group of wool-working enthusiasts who decided to celebrate the games with a knitting challenge called the Ravelympics. Organizers of the contest -- in which participants are challenged to complete a personal knitting project over the 17 days of the games
-- were shocked last month to receive a letter from lawyers for the U.S. Olympic Committee, ordering them to rename the event because it was "disrespectful" and denigrated the name of the Olympic Games. Donna Bowman, one of the organizers, said knitters understood the Olympic committee's need to protect its trademarks
-- but were angered by the suggestion their craft competition was mocking the games. "The cease-and-desist letter seemed to go out of its way to suggest the events we were doing
-- like an afghan marathon or a handspun heptathlon -- were somehow jokes that were intended to parody or disrespect the Olympics," she said. "That's not how people feel about it at all." Eventually, a spirit of Olympic compromise prevailed. Organizers renamed their event the Ravellenic Games, and the Olympic Committee apologized for its heavy-handed approach. Bowman said in their rush to judgment, Olympic authorities had missed the point of the knit-a-thon
-- people want to embrace the spirit of the games and get involved. "People feel like the Olympics don't just belong to (broadcaster) NBC and to the committees and the people that license stuff," she said. "It's a part of culture, not just a part of commerce."
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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