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Richards says the Piano pay model emulates cable television. "You pay once, log in once and access a portfolio," he said. "We don't believe people want to buy multiple online subscriptions. It's about convenience." Media outlets have also experimented with a subscription fee for all content on site
-- such as The Wall Street Journal and the Financial Times -- or micropayments for each article. The six publishers include two Polish-owned groups, Agora and Murator, along with four internationally owned publishers: Swiss-German Ringier Axel Springer, British Media Regionalne, German Polskapresse and Edytor. Richards says Piano hopes that if the initiative proves profitable for the foreign-owned publishers they will also want to introduce it in their other markets.
[Associated
Press;
Copyright 2012 The Associated
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