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Worldwide sales of Mattel's other girls brands, which includes Monster High, soared 96 percent. Monster High, which Mattel launched in 2010, has been a successful new toy franchise for the company. The line includes dolls that are the offspring of famous monsters, and are promoted by young adult books and a Web series. Mattel on Tuesday said it plans to launch another new franchise in 2013 but would not say if it would be aimed at girls or boys. It said it would give more details in October. The entertainment segment, which includes Radica and games, posted a 36 percent sales decline as shoppers purchased fewer "Cars 2" products. The movie "Cars 2" was in theaters last summer. Toys tied to movies typically sell the most amount of products closer to the period that the movies are in theaters, with sales falling afterward. Mattel, which is based in El Segundo, Calif., also declared a third-quarter dividend of 31 cents per share. The dividend will be paid on Sept. 21 to shareholders of record on Aug. 29.
[Associated
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