Giant Hasselhoff ads too tempting for thieves

Send a link to a friend

[July 19, 2012]  BOSTON (AP) -- Actor David Hasselhoff flashes a dreamy smile and displays a lean tank top-clad torso in giant photo cutouts that his fans apparently can't leave alone.

About 550 of the cutouts were stolen from outside Cumberland Farms convenience stores in recent weeks.

Cumberland brand strategy specialist Kate Ngo says only about 20 remain for the roughly 570 stores in New England and Florida.

The company is using the cutouts in an advertising campaign to sell iced coffee.

Ngo says Cumberland is flattered by the attention its ads featuring "the Hoff" are drawing. She's just asks anyone with a Hasselhoff to keep it safe.

Sixty-year-old Hasselhoff is best known in the U.S. for his work alongside a talking car in the TV show "Knight Rider" and as a lifeguard in "Baywatch."

[Associated Press]

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Civic

< Top Stories index

Back to top


 

News | Sports | Business | Rural Review | Teaching & Learning | Home and Family | Tourism | Obituaries

Community | Perspectives | Law & Courts | Leisure Time | Spiritual Life | Health & Fitness | Teen Scene
Calendar | Letters to the Editor