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Revenue for the entertainment and licensing unit surged 59 percent to $43.2 million thanks to the sale of television programs like My Little Pony in both the U.S. and abroad. In the games segment, revenue fell 8 percent. Preschool division revenue climbed 6 percent, driven by sales of Sesame Street products and those in the Playskool Heroes product line such as Marvel and Transformers Rescue Bots products. Revenue for the boys' category dropped 16 percent, while revenue for the girls' division declined 13 percent. Hasbro said some girls' toys that will be available this holiday season include Baby Butterscotch from Furreal Friends and Baby Wanna Walk from Baby Alive. Last week Hasbro's rival, Mattel Inc. said that its second-quarter net income rose 20 percent on lower costs and strength in its Barbie and American Girl dolls.
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