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"Toyota's rebound is impressive," said Satsukawa. "But what's even more important than the numbers is profitability." Satsukawa said Toyota was at a disadvantage because of a strong yen, compared to European and South Korean makers that have the perk of a weak currency that raises earnings from exported vehicles. That makes gaining sales numbers critical for Toyota, she said. Doing well in North America was also critical because that rich market is where many automakers, including Toyota, can hope to rake in hefty profits. After the recall fiasco, Toyota President Akio Toyoda acknowledged that the automaker needed to go back to its roots and strengthen quality rather than pursuing rapid growth at any cost. But in recent months, he has changed his tone slightly, promising growth for Toyota, although he has stressed it will do so with good products. Toyota spokesman Joichi Tachikawa played down Wednesday's figures. "We can only keep trying to make good products that appeal to our customers," he said.
[Associated
Press;
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