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Between July 28 and Aug. 3, Bravo will air the Olympics tennis competition.
The amount of hours available to Spanish-speaking viewers through Telemundo are also being sharply increased, and then network promises a broader look at the range of competitions than it has in the past. Still, swimming, basketball and soccer will be the sports the network concentrates upon.
Through cable and satellite providers, NBC is also running speciality channels devoted to the basketball and soccer competitions. For the first time, the Olympics will also be presented in 3-D with a special channel available to viewers with this technical capability.
With all that coverage on television, NBC will be offering even more online. That represents a change in philosophy; the network once worried that making competitions available online could cut into the number of people who want to watch on television. Now NBC's leaders believe all of the online competition will compel viewers to want to watch more online.
The NBC Olympics Live Extra App gives fans a variety of options, including live streams of what is being shown on the TV networks. Online channels will also be set up to offer coverage of every single Olympic competition taking place, and the Gold Zone will have rapidly-moving coverage of the day's most compelling live events.
To satisfy cable and satellite operators, NBC is requiring viewers to prove that they have a cable or satellite subscription in order to access the online options. This requires a username and password from the companies, so interested viewers would be advised to set those up before the games start to avoid missing out.
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