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"If there is one single perceptional element customers will notice, I think it will be the addition of the overheard surround sound," said AMC technology vice president Dan Huerta. "From a creative perspective, mixers have never had that channel available to them before. It's something audiences never experienced until now because it's never been up there." Rydstrom, the veteran Academy Award-winning sound designer of such films as "Jurassic Park" and "Saving Private Ryan," utilized the overhead speakers in "Brave" to broadcast such sound effects as rain drizzling down on Merida and her mother in a dense Scottish forest, while the outdoorsy young royal constructed a shelter to shield the pair from the elements. Since developing the platform, Dolby has been petitioning filmmakers to mix upcoming movies in Dolby Atmos, but the company is remaining mum on what films might be next. The cost of upgrading a theater with the technology can range from $30,000 to $100,000, depending on the infrastructure and existing sound system. Dolby said more theaters in North America, Europe and Asia will be installing Dolby Atmos in the coming months. Dolby Atmos, which can blast 128 separate channels at a time, marks the first overhaul since the company debuted Dolby Surround 7.1 with "Toy Story 3" in 2010. The company's president, Kevin Yeaman, said Dolby experimented with adding even more channels but decided it needed a way to render sounds in space, not just put more speakers into theaters. "We are really responding to a pull in the market from creatives and exhibitors," said Yeaman. "When 3-D hit screens, we started getting questions from people like, `Now that we're having a more emotional visual experience, what can you do with sound to really bring us into that?' When you combine those two elements, that's a really powerful experience." ___ Online:
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