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"This is something that's different and fun and cool," Goldman says. "For the cost of movie tickets and popcorn and a soda you can hang out and do a cake with your kids." Prices will start at $36 for a cake and all the decorating accessories, or $18 for four cupcakes. In addition, Duff's Cakemix will also offer fully decorated cakes for purchase, Goldman says, and to-go kits that contain everything a person needs to decorate at home. Among Goldman's partners is Los Angeles restaurateur Richard Drapkin. The store will also have a Duff's Cakemix food truck that caters parties. Goldman is also developing a line of branded products that could include unique cake tattoos, he says. "Ace of Cakes" airs on the Food Network Wednesdays at 10 and 10:30am EDT.
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