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For Twitter, the launch is the latest step to create a moneymaking business model through advertising and promotions. The San Francisco-based messaging service has attracted more than 100 million users since its creation nearly six years ago. Terms of the partnership announced Tuesday between American Express and Twitter were not disclosed. It's not the first time the two have collaborated. Last month, Twitter introduced a service that's available initially to advertisers who accept or use American Express cards. It's an automated system geared toward small businesses enabling advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. Later this year, Twitter will open the service up to advertisers who don't accept or use American Express cards.
[Associated
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