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William Blair's Jon Andersen kept his rating on Green Mountain at "Outperform," but said that the Verismo could be a concern because "most consumers will elect to place just one such machine on the kitchen countertop, and those with a strong preference for espresso-based beverages will have a new option to consider." But Mitchell Pinheiro of Janney Capital Markets was not as worried, saying that the Verismo was a complementary product and should not hurt Keurig's potential customer base. He maintained Green Mountain's "Buy" rating and $125 price target. A representative for Green Mountain, which is based in Waterbury, Vt., could not be immediately reached for comment.
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