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Regulators might be driving still more viewers online and away from state TV with rules imposed this year to limit the number of reality, talent and dating shows local broadcasters can show on satellite channels. The number of Chinese who watch online video jumped from 284 million in 2010 to 394 million in 2011, according to CMM Intelligence, a media consulting firm in Beijing. It said the total might pass 445 million by the end of 2012. The surging popularity of online video threatens to erode viewership for state TV, which Beijing sees as a tool to mold public opinion. That raises the threat communist leaders might tighten controls to protect their media presence. Youku reported a 49.6 million yuan ($8 million) loss for the three months ending Dec. 31 but said full-year profit was 200.3 million yuan ($32.3 million), up 450 percent from 2010. Tudou reported a quarterly loss of 148.9 million yuan ($24 million) and a full-year loss of 511.2 million ($82.4 million). ___ Online: Youku Inc.: http://www.youku.com/ Tudou Holdings Ltd.: http://www.tudou.com/
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