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Last year, McDonald's had a total of eight limited-time offers that spanned menu categories (including Frozen Strawberry Lemonade, Asian Chicken Salad, Angus Chipotle BBQ Burger); the company is planning to increase that figure this year. It offered Chicken McBites earlier this year. The blueberry banana nut oatmeal (290 calories) and Cherry Berry Chiller (200 to 330 calories, depending on size) will be available until August. McDonald's declined to say what other limited-time offers are in the pipeline in the months ahead. But in a conference call with investors last month, executives noted that the Chicken McBites originated in Australia. Executive said they plan to continue scouring its regional offerings from around the world for items that might have crossover appeal. That's important because developing a new menu item
-- even if it's only temporary -- can take as long as two years. The development time is shorter for items such as the blueberry banana nut oatmeal since the company already had a template with its fruit and maple oatmeal, said Anne Kohlenberger, manager of U.S. marketing for the company's breakfast category. Of course, there are instances when a limited-time offer is so popular that it earns a place in the starting lineup. That's what happened with the Angus Third Pounders, which started as limited-time offers in the late summer of 2009.
[Associated
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