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Dimon's signature trait has been cost-cutting, an attribute that helped the banks he led squirrel cash away. At Bank One, after finding out how many newspaper subscriptions the bank paid for, he is reported to have told an executive: "You're a businessman; pay for your own Wall Street Journal." That low tolerance for profligacy kept the banks he managed strong enough to weather any crisis. Now, Dimon says the trade that was conducted is so complex that the losses could easily get worse. JPMorgan's $2 billion loss was caused by trades that were meant to hedge, or protect, the bank from trading losses that could occur in the investments of the bank's corporate treasury. The amount of the loss was small for an institution of JPMorgan's size
-- it cleared $19 billion in profit last year -- but will hurt its second-quarter earnings and was an embarrassment. It rattled the industry, too. Other bank stocks fell as much as 4 percent Friday. "It puts egg on our face, and we deserve any criticism we get," Dimon said at a hastily convened conference call with investors to reveal the losses. During the crisis in 2008, Dimon drew wide praise for keeping his bank healthy, including from President Barack Obama and billionaire investor Warren Buffett. One biographical book that was released soon after the financial crisis was titled "Last Man Standing." In the years since, other Wall Street bankers and CEOs have cowered as the public backlash against bankers and their bonuses has grown. But Dimon, who made $23 million last year, according to an Associated Press calculation, used his stature to become the most outspoken banking CEO. He attacked any obstacle that came in his way or his company's -- especially regulations aimed at stopping banks from taking the kinds of risks that precipitated the financial crisis. Dimon viewed them as impediments to the bank's ability to make a profit. He did not even spare the Federal Reserve chairman, Ben Bernanke, or one of his iconic predecessors, Paul Volcker. At times, his outspokenness took on a swagger that raised eyebrows. At a public forum last year, Dimon pointedly challenged Bernanke to defend his regulatory drive, which he said was going to slow down the U.S. economic recovery. Earlier this year, Dimon said in a Fox Business Network interview: "Paul Volcker, by his own admission, has said he doesn't understand capital markets. ... He has proven that to me." One of the most respected Fed chiefs, Volcker has championed a law that restricts banks from trading with their own money. Since Thursday, Dimon has contended the trades in question were meant to manage the bank's financial risk, not turn a profit, and thus would not be subject to the so-called Volcker rule. Outside analysts have been more skeptical, and the mistake has breathed energy into the push to toughen financial regulations. Dimon did say that he should have been paying closer attention. "We know we were sloppy. We know we were stupid. We know there was bad judgment," he told NBC News on Friday in an interview to air Sunday on "Meet the Press." He said he did not know whether laws had been broken and invited regulators to look into the matter. "But we intend to fix it and learn from it and be a better company when it's done," he added. Most analysts gave Dimon kudos for coming clean on the trading loss, but few disagreed that his reputation had taken a severe hit. Said Nancy Bush, longtime bank analyst at NAB research, and contributing editor at SNL Financial: "Jamie certainly cannot be standard-bearer for the banking industry anymore."
[Associated
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