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Auto demand has gotten a perk lately from government-backed subsidies for ecological models, including hybrids and other fuel-efficient products. Fears are already growing about a fallout if the subsidies end. But in the longer-run, Toyota and other automakers all face serious challenges in Japan
-- a market that has been stagnant for years, and where younger people are losing interest in driving. Vehicle demand in Japan in 2011 totaled 4.2 million vehicles, down 15 percent from the previous year, but is expected to grow 19 percent to 5 million vehicles this year, according to the association. "In these tough times, we must take up the challenge of bringing revival back to Japan and of bringing back smiles to Japan," said Toyoda.
[Associated
Press;
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