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So far, the company has been vexed in that effort, with media outlets plastering photos of Sherlyn Chopra, the first Indian woman to pose nude for Playboy magazine, next to articles about the club. "I have nothing against her, but as an Indian lady she is associated with Playboy magazine," Gupta said. "PB Lifestyle has nothing to do with that." He said the company plans to invest $37.5 million to open clubs, bars and cafes over the next five years, with a goal of opening 120 outlets, including retail stores, over the next decade. Local officials will be monitoring Gupta's efforts with interest. "Assuming there is going to be vulgarity and activities that are not in tune with the Goan culture, their proposal will not be granted permission," said Nikhil Desai, Goa's director of tourism. "However, they could be setting up a perfectly decent club."
[Associated
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