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The programming, including original series, short films and documentaries, features lead female characters and stories that the channel vows will be provocative and "addictive." "Many people are doing Web series but not in the way Jon and Rodrigo are, being supportive of women ... It's an exciting place to be," Thomas said, adding, "It's crazy, it's hard," but it encourages creativity. Some in the entertainment industry are reluctant to get involved in online projects because they don't see any profit potential, Thomas said. She believes that will change. "In the long run, there is going to be money in it ... and if that's true, there's going to be money for everybody," Thomas said. "I don't think they (the naysayers) have a wide enough view of what's going on."
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