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Gibbs Sports Amphibians hopes to turn things around with the Quadski, which has fewer safety requirements because it's an ATV. The company's target customers are outdoor sportsmen as well as first responders. The Quadski will come in five colors and will be available at power sports dealers, concentrated in Florida, Texas, the New York to Boston corridor and the Great Lakes region. Ryan Brown, a salesman at Carter Powersports in Las Vegas, has never heard of another vehicle like the Quadski and thinks it's a great concept. But he's not sure customers will pay $40,000 for one when a standard ATV costs between $4,400 and $10,000. "These are toys people don't have a lot of extra money for right now," he said. "People are having a hard enough time getting financed on a $5,000 motorcycle." The Quadski will be made at the company's Auburn Hills, Mich., factory, a former Daewoo Group parts plant. Gibbs Chairman and CEO Neil Jenkins said the company now has 100 employees at the plant. It plans to produce 20 Quadskis per day with 150 employees when the plant is in full operation. The company expects to sell around 1,000 Quadskis in the first year, but Gibbs says he won't be disappointed if the company doesn't meet its sales targets. "We'll respond to how the market develops," he said. "We wouldn't be doing it without being very confident people will love them." Gibbs said the company may return to the Aquada someday and try to make it street legal for U.S. buyers. In the meantime it's planning eight personal sports vehicles based on the Quadski, including some with more seating and SUV-like proportions. The company is also preparing to introduce the Phibian, a 30-foot long, 6.5-ton model, and the Humdinga, a 22-foot, 3.5-ton model, which are both intended for the military and first responders, Gibbs said. The company is looking for partners to produce those vehicles.
[Associated
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