Thursday, October 18, 2012
Sports News

A look at Lance Armstrong and his sponsors

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[October 18, 2012]   (AP) -- Lance Armstrong lost some his big sponsors and some small ones, too, on Wednesday. This is a look at companies that have re-examined their relationship with the cyclist in light of the U.S. Anti-Doping Agency's decision to ban him for life from the sport based on evidence he used performance-enhancing drugs to win the Tour de France:

Nike. Shoe and apparel company. Corporate comment: "Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner."


Anheuser-Busch. Brewer. Corporate comment: "We have decided not to renew our relationship with Lance Armstrong when our current contract expires at the end of 2012."


24 Hour Fitness. Health clubs. Corporate comment: "Given the evidence surrounding Lance Armstrong's alleged actions, we have determined that our business relationship with Armstrong no longer aligns with our company's mission and values. Over the coming weeks, we plan to remove the Lance Armstrong brand from our six co-branded fitness clubs and further improve these facilities to enable and inspire our members to achieve their fitness goals."


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Trek Bicycle. Bicycle manufacturer. Corporate comment: "Trek is disappointed by the findings and conclusions in the USADA report regarding Lance Armstrong. Given the determinations of the report, Trek today is terminating our longterm relationship with Lance Armstrong."


Honey Stinger. Honey-based products for athletes. Corporate comment: "We are in the process of removing Lance Armstrong's image and endorsement from our product packaging."



  • Oakley, a maker of sunglasses, said it was withholding judgment until the International Cycling Union decides whether to challenge USADA's findings.

  • The FRS Co., which makes energy, diet and health drinks, said Armstrong had been on its board for several years but had resigned.

[Associated Press[

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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