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"It definitely drove new people and reintroduced J.C. Penney to existing customers" who didn't know about the latest changes, said Jan Hodges, senior vice president of Penney's salon services, which are offered in 949 of its 1,100 stores. Penney originally thought it would give one million haircuts last month. The hairstylists earn hourly wages and are no longer paid on commission, so they were being paid anyway. Also, Hodges says it was a big win for the salons, which benefited from the boost in traffic.
Hodges added that the free haircuts also fit into Penney's mission of helping people live better. "We served a lot of different types of families," she said. She noted that the program did "help to stretch families' budgets."
As part of that overall mission, Penney will also be offering free haircuts to breast cancer survivors in October, which is breast cancer awareness month, Hodges said.
Johnson is expected to announce the free haircut program for children in a newsletter emailed to 15 million customers early Monday.
[Associated
Press;
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