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To improve results, Avon Products plans to focus more on its independent sellers and buyers of Avon's products, McCoy said during the most recent quarterly earnings report. She laid out plans to improve Avon's product lineup, market products more effectively, pay top sellers more, cut costs and invest in technology. Despite the company's problems, McCoy has defended the direct-selling model. Some analysts have questioned if it is still as relevant as it was 50 years ago, pre computers. Founded in 1886, Avon became a fixture in households across the United States as its legions of "Avon ladies" went door to door selling makeup to family, friends and acquaintances. Today, the company markets to women in more than 100 countries via 6 million independent sellers. Shares rose 1 cent to close at $16.29 Friday. Its shares are 32 percent below their 52-week high of $23.94 set late last October.
[Associated
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