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Alpha has 25 million to 30 million tons of export capacity through the East Coast and the Gulf of Mexico, giving it the ability to scale up exports quickly, he said. The global sales and marketing initiatives will be led by Brian Sullivan, the current president of Alpha Australia LLC. He's transferring to the U.S. to fill the vacant post of chief commercial officer. About 40 percent of Alpha's production cuts will come from high-cost eastern mines "that are unlikely to be competitive for the foreseeable future," Crutchfield said, while about half will occur in the Powder River Basin. The balance of the cuts will come from lower-quality metallurgical coal. While mine closings and layoffs will be painful, Crutchfield said Alpha is trying to create "a long-term, sustainable footprint that can participate here in the U.S. in what is likely to be a smaller market than in the past." "The elimination of jobs on this scale is something I take very seriously," he said, "... unfortunately, we think we have to do it to set the company on the right foot going forward." In the long run, the new strategy will create a leaner, more agile company that can readily adapt to changing market circumstances, he said. Alpha will try to find openings for some of the laid off workers in other locations or in contractor positions, Crutchfield said, but that will take time.
[Associated
Press;
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