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And, let's not forget, the Garden is the Garden.
There's no price tag, after all, on the legendary sports moments and the iconic concerts that called MSG home. Ali vs. Frazier. Willis Reed limping through the tunnel and onto the court for the 1970 NBA Finals. Mark Messier and Stephane Matteau leading the Rangers to the Stanley Cup in 1994. Billy Joel and Bruce Springsteen rocking the joint. Ricky Nelson's Garden Party.
On and on.
"You can bring a new venue into another borough, but you can't erase history," said Sammy Steinlight, a former MSG executive, now of Steinlight Media. "You can't just instantly have a brand. It takes time, it takes years. It takes really special and unique moments created over time."
Barclays is trying to speed up the pace. Yet, not every act is choosing only one stage.
The Who is booked to play Nov. 14 at Barclays, Dec. 5 at Madison Square Garden, and Dec. 6 at the five-year-old Prudential Center in Newark. While WWE remained committed to booking events at Madison Square Garden, the WWE's own Brooklyn Brawler should feel at home when the sports-entertainment promotion holds its monthly pay-per-view event Dec. 16 at Barclays.
There are plenty of entertainment dollars to spread around, of course. Brooklyn's population of 2.5 million is the largest of the city's five boroughs, and is home to $3 million condominiums and four-star restaurants. The New York metropolitan area is so massive, there should be enough acts and dates for both.
Barclays' honeymoon period will eventually fade. But for now, business should boom -- especially with top tickets hitting $600 for Streisand at face value.
"Because the building is new, artists know the level of business they can do is higher at a brand new building," said Gary Bongiovanni, editor of the trade publication Pollstar. "The fact that it's new on the market means that the local population will turn out in great numbers, great force than you would otherwise see. That means more money in the artist's pocket."
In a bustling market, the two arenas should be able to play nice. But bidding wars could spark for the top-dollar stars.
The Minneapolis Target Center and the St. Paul Xcel Energy Center are separated by 10 miles from one Twin City to the other. The buildings regularly fiercely compete to land selected artists, a boon for concert promoters looking to keep down costs.
"Concert promoters are certainly aware of the two buildings and they'll often bid the two buildings against each other," said Jeff Pellegrom, chief financial officer of Minnesota Sports and Entertainment, the company that runs the Xcel Center. "They'll lock or hold dates in the two different arenas and then they'll look for the best financial deal they can get. I don't blame them for this, by the way. It makes perfect sense."
The Nets, the vibrant arena's anchor tenant, are focused on settling into their sparkling $1 billion digs and not the calendar of events at Madison Square Garden.
"We don't concern ourselves with being better than what they do or what the Garden does," Nets general manager Billy King said. "We have a new building and we're excited about being there."
So, it seems, is the rest of the entertainment industry.
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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