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"The new design certainly looks beautiful and it could certainly spur a lot of initial interest," said Clark Fredericksen, spokesman for research firm eMarketer, which used to put out ad revenue estimates for MySpace but no longer does. "But there are going to be significant challenges for any company looking to enter the digital music space. You have a lot of entrenched players who are really successful." Those players include Spotify, Pandora, Rdio, not to mention Apple Inc.'s iTunes. There's also the mobile question. It's unclear from the video what plans the new MySpace has for mobile devices such as Android smartphones, iPhones and tablet computers. Fredricksen points out that cloud-based music
-- streamed over an Internet connection -- is shifting toward the mobile platform primarily. We are all on the go with our music. MySpace is entering a crowded market here, too. Representatives for Specific Media, which owns Myspace, did not return messages for comment Wednesday. Timberlake's publicist also did not return an email for comment. With only the slick demo and the poppy, bittersweet lyrics of the JJAMZ song to offer details about the "New Myspace", these lines stand out: "Maybe I'm ashamed to want you back. Maybe I'm afraid, you'll never stay." ___ Online: https://new.myspace.com/play
[Associated
Press;
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