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After a 17-year winning streak in the ratings, "GMA" overtook "Today" during a couple of weeks last spring. With the exception of two weeks when "Today" broadcast from the London Olympics, the ABC show has won consistently since Curry's dismissal, by margins as much as 800,000 viewers. "GMA" has succeeded with a lighter, more pop culture-oriented show. Its on-air team of George Stephanopoulos, Robin Roberts, Josh Elliott and Lara Spencer has clicked during NBC's turmoil. "Today" has long been a huge cash cow for NBC, and a permanent change in the morning's pecking order would have big financial implications. "For a long time, they tried to do a version of the `Today' show," Bell said of ABC. "It didn't work well, so they have tried to do a different show. We are different shows right now. Despite however that might be working in the short term, for our show, it's in our best interests to be who we are and not try to do what someone else is doing." Asked for comment, ABC spokesman Jeffrey Schneider said: "I think the audience has spoken loud and clear about its preference in the morning." He said "Today," which featured a Curry interview with Libyan President Mohammed Magarief on Wednesday, will be making its differences with "Good Morning America" more apparent in coming months. "While we recognize in the short term we're going through a difficult period, we're not going to compound it by suddenly doing a different show from the one we all feel good about, which is a smart show, a relevant show and an important show to do," he said.
[Associated
Press;
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