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AP: Why do you think that is? Tedder: Bands in general have a rough go when it comes to radio. ... (Mumford & Sons')
'I Will Wait,' I think that thing came out like seven or eight months ago, and it's just now climbing in Top 40. ... You take Katy Perry or Britney (Spears) or Ke$ha and everything's intended to explode immediately and kind of go away. Those records have a certain sound to them. They're very much more programmed in the computer, kind of locked and gridded, and dance music is similar. Anytime you have something that's live, something that sounds like a band sitting in a room playing, it takes longer to connect in America. ... Lumineers'
'Ho Hey,' I think I bought that song almost a year ago. AP: Same deal with Of Monsters and Men's "Little Talks"? Tedder: I bought that album the day it came out (last year). AP: Even Adele's "Rolling in the Deep" didn't seem like it would become a radio hit, and I wasn't sure Top 40 radio would play the track. Tedder: I thought the same thing. When I handed in the demo of 'Rumour Has It' (which Tedder produced and co-wrote), her label said,
'Oh, this is such a radio hit for us. This is great.' I didn't want to say anything contrary to that, but in my mind I was thinking,
'You're crazy. None of this is radio.' I didn't work with Adele to get on the radio. That's not the kind of move you make. ... But that's what I love about culture, if you get too much candy or too much of the hyper-, engineered-to-be-No. 1 type records
-- which there's a ton of them out and they're all done by the same two or three guys
-- you hear enough of that and all you want to hear is the other stuff. AP: At the 2012 Grammys, you talked about how rock music was sort of dying on Top 40 radio. Would you say that's changed? Tedder: ... That very month at the Grammys, fun. released 'We Are Young.' Two months later, Imagine Dragons came out. ... Of Monsters and Men, Lumineers and ... I was like,
'Oh my god.' It just went from no bands to lots of bands. Having said that, rock as Dave Grohl would define it is still not in my mind really happening. ... In terms of radio, rock as it's been defined in the
'90s is just not happening. I'm sure it will come around. ___ Online:
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