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Alazraki said he was trying to capture the behavior behind Paulina Pena's tweet in his film, whose hashtag is (hash)WelcomeToTheProle. He acknowledges he comes from the very society he is lampooning. His father, Carlos Alazraki, is an influential advertising businessman behind several presidential campaigns and publicity for Slim's restaurants and phone company. When he was younger, Alazraki has said in interviews, all he cared about was having the prettiest girlfriend and going to the hottest club. After attending film school at the University of Southern California, he now pities people who stay inside the bubble of Mexico's rich. "It's very interesting to see our characters transform," said Luis Gerardo Mendez, who plays eldest son Javi Noble. "You get to see on one side how this group of people spends so much money, and on the other end, the everyday jobs people have to do to survive. People who think there is no racism here, there is. It is called classism." The script was inspired by the 1949 film "The Great Madcap" by surrealist Luis Bunuel, in which a rich man wasting his money and life is fooled into thinking he lost his fortune. It leads his family members to take low-paying jobs as seamstresses, shoe shiners and carpenters. The three Noble offspring end up working as a bus driver, a waitress and a bank teller. "What is your biggest problem?" Javi asks a fellow bus driver. "There is this chick from my town who says that her child is mine and she wants me to send her money. But she can't prove it. So, until I send her money, she will send her cousins with sticks and machetes..." "For that, you need bodyguards," Javi tells him. Barbie, meanwhile, ends up falling for her nanny's nephew, a youth she once teased for being poor. When he tells her that he used money her father loaned him to open a stand selling pirated CDs, she scolds him: "Did you know that drug traffickers run those informal CD shops ... Seriously, you are only fostering crime in this country." He becomes enraged. "The criminals are your little friends," he says. "Don't tell me you don't know about the two friends who were at your most recent party. The politician's sons. Haven't you seen the videos? Everyone did. If you are really worried about your country, don't feed them, don't invite them to your parties, don't get on their yachts." Moviegoers said they find a lot of reality in the humor. Arturo Lopez, who works in construction, said he has friends like the Nobles. "Here, your social status depends completely on what you have," he said at an exclusive movie theater in high-end Polanco. "It's really ugly, but there are many people like that." Maria Larios, a nurse, paid a third of the luxury theater's ticket price to see the same film in the middle-class neighborhood of Santa Maria La Ribera. "This is real," Larios said. "There are people who are very picky and stuck-up. When the roles are reversed, it changes them, brings them down to earth."
[Associated
Press;
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