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While odd subcultures are often the focus of series, Owens said the network is looking to celebrate them, not make fun of them. That is not how a Montana religious sect felt after they let cameras in to film "American Colony: Meet the Hutterites," which aired last year. They complained the series mocked and degraded them. National Geographic defended the series, and may be wading into similar choppy waters next month with the debut of "Polygamy Town," about an Arizona community with men who have multiple wives. There clearly have been culture clashes between supporters of the National Geographic Society, the scientific and educational institution that publishes the magazine and partly owns the channel, and the National Geographic Channel. "The channel has become to National Geographic what the Frankenstein monster became to Dr. Frankenstein," said Alan Mairson, a former writer and editor at the National Geographic magazine. He writes a blog, societymatters.org, that claims the channel hurts the society's reputation but is tolerated because of the money it brings in. Several people have told him they gave up their society membership because of something on the channel. One image unlikely to be seen in society educational material: a picture of a woman holding a leash attached to a dog collar around the neck of another woman, which promotes the network's series "Taboo." It's described as being about behaviors accepted in some cultures but not in others. The society's outgoing CEO, John Fahey, said some of the channel's past programming choices didn't help the brand, primarily because there was an attempt to emulate what other networks were doing. "The channel has clearly decided that they wanted to make sure the shows are smarter shows and reflect the brand," Fahey said. "We're not quite there yet, but we are making good progress." Protecting the brand is important, but so is attracting viewers. Programmers can't look down their noses at people, he said. Fahey praised the upcoming "Brain Games," which premieres April 22 and puts the brain through a series of experiments and optical illusions. The returning series "Locked up Abroad" on April 17 tells the story of former Vietnam War soldier Ernie Brace, a friend of John McCain who was held captive for nearly eight years. Two series in May go north as the weather heats up. "Life Below Zero" heads to one of non-fiction TV's favorite locations, Alaska, to explore the lives of people who live on their own in remote corners of the state. "Ultimate Survival Alaska" follows a group of outdoorsmen put to the test. In an effort to find its own indelible characters, the channel will premiere "The Legend of Mick Dodge" in the fall. It follows a man who lives in the wilderness outside of Seattle, described by Owens as "Forrest Gump meets Middle-earth." The network's approach is to be risk takers. Owens said that's been a part of the National Geographic DNA for over a hundred years. "We're running toward smart," Lyle said, "when a lot of people aren't." ___ Online:
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