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"He said a few things here and there (in the past), but he really didn't have a developed personality," she said. In one of the new commercials, the scene opens with the character's round silhouette behind a shower curtain. When he steps out, he's a clear pitcher of water and he explains in a voiceover that his life isn't all "cherry and sweetness." "I put my pants on one leg at a time," the voiceover notes, as he stands in front of a pantry full of Kool-Aid mixes deciding what to wear. "Except my pants are 22 different flavors. I've got grape pants, I've got watermelon pants." But Kraft isn't abandoning trademarks of its past campaigns in the new ads, which were developed by the ad agency Saatchi & Saatchi. At the end of the commercial, the Kool-Aid Man heads out to work by calming busting through the front door. When he emerges, he waves cheerily to two awestruck kids riding their bikes past his front lawn.
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