|
"Sharks as a danger is something that captures the imagination, but hurricanes are a very real danger that affects millions of people every year," Clark said. The dual stunt weeks didn't seem to thrill the folks at Discovery all that much, perhaps because it's better to have a clear path with less competition. "We haven't talked to them at all," said Michael Sorensen, senior director of programming at Discovery. "It's interesting that they're putting a stunt week up against ours, especially since ours has a long track record. So we'll see how that goes." People at Discovery have certainly talked about how the film "Sharknado" fits into Shark Week and have booked the movie's star, Tara Reid, onto its late-night talk show, Sorensen said. He said he could see the movie influencing future "Shark Week" programming, perhaps with a look at shark horror movies or examining whether there is any science behind the science fiction in the movie. To a certain degree, though, "Sharknado" is terrific promotion for Shark Week. "It shows people the curiosity and the fascination that people have about sharks that that kind of thing can be buzzed about," he said. Meanwhile on Wednesday, Syfy announced the start of a "Sharknado" merchandising program, selling shirts, bags, posters and accessories tied to the movie.
[Associated
Press;
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.