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"Out of those 40 million people, no one ever bought a Corolla because they thought they looked good driving it," Carter said. "That changes at the end of the month with the new Corolla." The new car has more interior room than early-generation Camrys, including more back-seat legroom than the current model, Carter said. It also sits lower and has a wider stance for a more athletic look. Carter also said Toyota plans to have fuel-efficient gas-electric hybrid versions of every model it sells in the 2020s. The company plans a hybrid with electric and hydrogen fuel cell motors in 2015. Toyota, Carter said, will sell more than 250,000 Prius models this year. The company used to control 90 percent of the U.S. market for hybrids, but because of competition from Ford and others, the market share has shrunk to 74 percent, even though Toyota sales are up, he said. Toyota's new Tundra full-size pickup also will start arriving at dealers in September. The company has only about 7 percent of full-size sales due to dominance by Detroit, Carter said. He expects prices for the new Tundra to rise because the company has added two luxury lines that were once Detroit's exclusive domain. A factory in San Antonio that which makes the Tundra is running on two shifts and overtime to supply new versions, Carter said. He said the pickup market has rebounded faster than Toyota expected. Full-size pickup sales are up nearly 23 percent through July, while Tundra sales were up 13 percent. Toyota, on the other hand, dominates the compact pickup market with its Tacoma, which controls 60 percent of the market, Carter said. But he said competition is coming from new General Motors trucks next year.
[Associated
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