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"We are trying to create matches, just like they are. And we also want to create love, just like they do," said Yellin, in the San Francisco Bay Area. "That's our version of marriage, when they get really hooked on a great TV show on Netflix." Yellin sees two types of power watchers among the company's more than 36 million members in 40 countries: "The monogamous and the polygamous." The latter can juggle their dance cards and be happy. He explains the former in these terms: "There are definitely folks who say, `I'm not watching another show until I've watched `Breaking Bad' from beginning to end,' but then even in their monogamy they like to be titillated and spread it out sometimes. They say, `I don't want to do it three times in a night. I want to do it once a night.'" Bingers in stalking mode, where one show is watched all at once, amount to less than 1 percent of the company's customer base, he said. An episode or two a day is more common and feels more like a stable relationship to Netflix, Yellin said. "We're not looking for a one night stand. We're looking for a longer-term relationship," he said. Dr. Laura Berman, a sex and relationship therapist in Chicago, binged for the first time recently while stuck in an airport for six hours. "I lost my virginity to `House of Cards,'" she said. Berman sees similarities with dating behavior that point to the pleasure centers of the brain.
"I don't know whether there's been evidence of this," she said, "but when you're in a brand new relationship, with a real human, that is, they have documented that the dopamine centers of the brain, those sort of addiction centers of the brain, are actually firing like crazy, which is why you feel almost addicted to your new love and why when you break up, especially during that phase, it's so unbelievably heartbreaking and feels like withdrawal almost." Andrew Park, 24 and single in Los Angeles, won't be breaking up any time soon with "Golden Girls" and "Sex in the City." He said he waits until he can watch multiple seasons of a show on streaming sites for long, fulfilling stretches that last several days and nights. He buys box sets to make it even easier to hook up with old flames. "I start at the beginning and watch episodes back-to-back, but when I near the finish I pop in the first DVD and start over," Park said. "I can't bear to watch the last episodes," he said of those two reliable favorites. "It's comforting to hear the voices of my favorite girls."
[Associated
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