"Beyonce," the fifth solo studio album from the singer,
unexpectedly released in the early hours of Dec. 13 without
any prior fanfare, contains 14 new songs and 17 videos, and
swiftly topped the iTunes album charts across the world.
The album also debuted at the top of the weekly Billboard 200
album chart on Wednesday, with 617,000 copies sold in the United
States by the week ending December 15, according to figures from
Nielsen SoundScan.
The deluxe digital album, exclusively available on iTunes, can
only be purchased as a complete set of songs and videos, and
retails for $15.99 at the U.S. store. A physical version will be
made available for sale in time for the festive holiday period
this month.
The surprise release of the album caps a year in which Beyonce,
32, made a carefully choreographed return to music after taking
time out to give birth to her first child, daughter Blue Ivy
with rapper husband Jay Z. Both Blue Ivy and Jay Z feature as
collaborators on the new album, and appear in accompanying music
videos.
Releasing an album without any prior fanfare or publicity is
rare, especially for one of the top players in the current music
industry. But Beyonce's success does not necessarily mean other
artists will be able to copy her stealth release strategy.
The singer has numerous factors in her favor, including a loyal
online fanbase of more than 53 million Facebook fans, 13 million
Twitter followers and 8 million Instagram fans, and a year
performing in the spotlight that has created buzz for an album
release.
Beyonce's album has outperformed some of this year's other
most-anticipated new releases, selling more copies than new
albums from Lady Gaga, Katy Perry and Britney Spears.
Currently, the year's top-selling album is Justin Timberlake's
first part of "The 20/20 Experience," which was released in
March with 968,000 copies sold in its opening week, and has
topped 2.3 million sales in the U.S. to date.
Nielsen SoundScan compiles sales in the week ending Sunday,
meaning that Beyonce's new album only showed three days of sales
in the Billboard chart.
(Reporting by Piya Sinha-Roy;
editing by Mary Milliken and David Gregorio)
[© 2013 Thomson Reuters. All rights
reserved.] Copyright 2013 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
|