"Sole a Catinelle" (which roughly translates as "The Sun is
Shining Cats and Dogs") has made 50 million euros ($69
million)at the box-office in less than a month, a success not
rivaled in Italian cinemas since James Cameron's 2009 film
Avatar.
The film is set in today's Italy, overloaded with public debt
and struggling to emerge from recession with a jobless rate of
more than 40 percent among non-studying 15-24-year-olds.
The story focuses on 36-year-old Luca Medici from Bari, in the
southeastern region of Puglia, a husband and father who, like
many Italians, has lived for years beyond his means.
After years of unexpected success as a door-to-door vacuum
cleaner salesman and lavish spending on high-tech gadgets, he
suddenly loses his job and is haunted by motley creditors.
Medici's family life is strained, with a wife who is also about
to lose her job and a nine-year-old son with whom he has
difficulty relating. So he decides to gamble everything with a
dream holiday aimed at patching up family differences.
The movie is providing some rare welcome news for Italy's film
industry, which was suffering even before the economic crisis
and which has seen revenues slump over the past year.
Buoyed by the popularity of "Sole a Catinelle", its producers
are talking to foreign counterparts about remaking the film in
the United States, Germany, France and Spain, according to
Pietro Valsecchi, the chief executive of Taodue, a unit of
Italian media company Mediaset which produced the movie.
"Several foreign companies are interested in the idea of a
remake. French producers say the movie is charming, but I've
also heard from the United States, Germany and Spain," Valsecchi
said.
One evening this month, a 77-year-old Milanese grandmother took
her teenage grandson to see "Sole a Catinelle".
"This is just the kind of film that makes you think," said the
woman, who declined to give her name. "The movie is funny but
never gross, light but not commonplace."
(Editing by Alessandra Galloni and
Alistair Lyon)
[© 2013 Thomson Reuters. All rights
reserved.] Copyright 2013 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
|