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"They wanted it to have that teeth-rattling crunch," Creed said. To mimic the taste of Doritos Locos Tacos, Mukherjee said the Taco Bell-branded Doritos this spring will be a combination of Nacho Cheese flavor and taco flavor. Frito-Lay plans to release a Cool Ranch Taco version at the same, which could be intended to capitalize on the much-anticipated rollout of Taco Bell's Cool Ranch shells. Taco Bell hasn't specified when it will release its Doritos Locos Tacos in that flavor, however. The partnership is likely to continue paying off for both companies, with Creed saying Taco Bell plans to keep looking for new Doritos flavors for its tacos. Taco Bell also works with PepsiCo to offer unique soft drinks, such as Mountain Dew Baja Blast. The enduring relationship between PepsiCo and Yum was even captured in an exchange on Twitter last fall when Pepsi tried to engage customers on Twitter by asking them to fill in the blank: "After school snack: Pepsi and
------." Taco Bell responded with the suggestion, "Taco Bell." Pepsi shot back with, "There's no better answer. #truth." The exchange was mocked by the website BuzzFeed as "The Saddest Moment in Twitter History," but it also highlights the unusual ties between the two companies.
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