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Chobani also is appealing to parents with its Champions cups and tubes by noting that they have less sugar and more protein than other yogurts for kids; Chobani tubes have 8 grams of sugar and 5 grams of protein. Go-Gurt has about 10 grams of sugar and 2 grams of protein. The privately-held company's introduction of yogurt tubes is just the latest threat to General Mills, which is still scrambling to catch up to the growth of Greek yogurt. If General Mills had known it would become so popular, the company would have jumped into the market sooner, Friendly, General Mills' COO said. "I don't think anyone thought that it was going to get as big as it did," he said during the interview at the Consumer Analyst Group of New York conference in Boca Raton, Fla. But General Mills notes that it's making up ground quickly. It introduced Yoplait Greek in 2010 and followed up with 100-calorie versions of the line last summer, which it says help set it apart from other Greek yogurts. The company says it now has 9 percent of the Greek yogurt market, with hopes of building up the figure to 20 percent. "There's a lot of battles in this war," Friendly said.
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