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Last year, Honda's U.S. vehicle sales rose 24 percent, led by strong sales of its Civic and Accord sedans as well as the Odyssey minivan. But Honda sees an opportunity to increase sales of its smaller vehicles as well. Last year, for example, CR-V sales rose 29 percent to more than 281,000. Honda hasn't released a forecast for 2013 global sales, but it's shooting for its biggest sales year ever in the U.S., Iwamura said. The company sold 1.55 million vehicles in the U.S. in 2007, and "our challenge for this year," he said, is to top that. Honda is opening a plant near Celaya, Guanajuato, north of Mexico City. It plans to build the new SUV there as well as the Fit. With the addition of the plant, Honda said about 95 percent of its production for North America will be in North America, up from its current level of about 90 percent. "That is a symbol of the kind of localization that we've done in North America," Honda President and CEO Takanobu Ito said in an interview with reporters at the show.
[Associated
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