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Leaders' truthfulness score in the survey was "pretty pathetic," Edelman told the Associated Press in an interview. The survey measured rising levels of trust for non-government organizations. "The trust is now being placed in an expert, such as an academic, or in a peer
-- someone, your friends on Facebook, or whoever," he said. "The crisis of leadership is leading to people having a very different view of who they may listen to." The online survey queried 31,000 people in 26 countries, and broke down results between the general population and a smaller sample of university-educated, higher income people dubbed members of the "informed public." It was conducted Nov. 10-15, so it preceded the many December news stories about whether Obama and Congress would agree on a budget deal to avoid the so-called
'fiscal cliff' of automatic tax increases and spending cuts on New Year's day. As it turned out, the two sides agreed on some issues and postponed others for two months.
Among the informed public group, 69 percent viewed an academic or expert as a credible spokesperson, while 61 percent looked to "a person like yourself." CEOs lagged at 43 percent among this group. The most trusted business sector was technology, with a 77 percent credibility rate, while banks and financial services trailed with 50 percent
-- just behind the news media, which polled 53 percent.
[Associated
Press;
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