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JetBlue Airways Corp.'s "True Blue" frequent flier program already awards points based on dollars spent, not on miles. Two years ago Southwest Airlines Co. changed its frequent flier program to reward more-expensive tickets. The change jarred some Southwest customers used to its egalitarian image, with no business class or assigned seats. That is not likely to be a problem for Delta. "They never tried to be Southwest. So it's not going to impair their image in the way that these changes have affected Southwest," said Tim Winship, who runs frequentflier.com. Business travelers are "going to be the winners because they are already spending enough to reach these thresholds," Winship said. "The losers are going to be the folks out there who are more price-sensitive."
[Associated
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