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Part of the problem, he said, is that children aren't nearly as familiar with the Lone Ranger as they are with the animated characters in "Despicable Me 2" and last week's first-place film, "Monsters University." "Kids really need to be reintroduced to the Lone Ranger," he said. "Instead, they were introduced to Tonto in the marketing." The failure of "The Lone Ranger" could impact studio decisions about what to green-light going forward, and not just at Disney. "From a film-industry standpoint, when you peel back the onion, you're not going to take a big risk on a big-production film that doesn't have a proven franchise," Pyykkonen said, especially in light of other recent bombs including "John Carter," "Battleship" and "After Earth." "What's going to take a hit is creativity in Hollywood," Oldham said. "You're going to see more sequels and more remakes after these big bombs." Pyykkonen said the future of the proven "Pirates" franchise could even be in question. "There's probably going to be some head-scratching in the Disney film studio board rooms," he said. "Like,
'We've had a few in a row here that didn't win at the box office, do we really want to do a
'Pirates' 5?"
[Associated
Press;
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