|
The injection of funds from the owner companies will go toward programming, marketing, technology and expansion costs, the person said. Currently, Hulu has a hodge-podge of offerings. Fox, for example, provides next-day access to recent TV episodes, but only to people who subscribe to regular pay TV. It makes other viewers wait eight days before they can see recent reruns. ABC and NBC do not impose such a wait. The broadcast networks also offer full episode viewing for free on separate apps on mobile devices. On its app, NBC doesn't require viewers to prove they are pay TV subscribers, but Fox does. ABC requires proof for live TV viewing on its app, but not for reruns. If the networks aligned their strategies, next-day access on Hulu could be touted as one of the benefits of paying for a traditional TV subscription. Tying online access to a regular TV subscription is part of an industry initiative called "TV Everywhere." But that initiative is marred by inconsistency across shows, networks and TV providers. One issue with the various bids for Hulu was that many were dependent on the length of time that buyers could retain access to content at current prices. Networks tend to hike prices when agreements lapse. Maintaining the current ownership adds some stability to Hulu's content offering. The announcement came during an annual retreat for media moguls in Sun Valley, Idaho, hosted by Herb Allen's private investment firm Allen & Co. Attendees included Disney CEO Bob Iger, DirecTV CEO Mike White, and Fox's Carey. Hulu was the talk of the conference. News of the move apparently caught some attendees by surprise, including DirecTV's White, said another person familiar with the matter. DirecTV, seen as the leading bidder, had been working on its offer since May and had planned to bundle a DirecTV subscription with Hulu Plus membership.
[Associated
Press;
Copyright 2013 The Associated
Press. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.