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The Camry used to sell with few discounts, but its average price is typically among the lowest in the segment, Caldwell said. That's likely because Camry buyers view cars as simple transportation and don't often load them up with expensive features, she said. Toyota is happy with the Camry's top position in the market, and it will continue to promote the car's quality and reliability, said spokeswoman Carly Schaffner. Toyota normally sells more than 30,000 of the cars per month, and sales nearly hit 40,000 in May, Schaffner said. She wouldn't comment on when a revamped Camry might come out, but said Toyota President Akio Toyoda has been emphasizing stylish design and fun-to-drive cars in the company's recent models such as the Avalon full-size car and the Corolla compact that's due out this fall. Edmunds' Caldwell thinks Toyota will keep the Camry ahead of the Accord, where it's been since 2002. Toyota can sell more Camrys to rental car companies and other fleet buyers to boost sales, and it can keep offering discounts, she said. Honda typically doesn't sell to rental car companies. If Camry sales fall to No. 2, then Toyota runs the risk of losing future sales to Ford, Honda or others, Caldwell said. The Camry may also be losing sales to newer Toyota vehicles such as the popular RAV4 small crossover SUV and the Avalon, both of which are newer and more stylish, said John McEleney, who operates Toyota and General Motors dealerships in Clinton, Iowa, near the Mississippi River. McEleney said his Toyota sales have held steady this year, but Camry sales are down. But he maintains that the Camry is still a great car. "I drive one. I just love the car," he said. "But," he admitted, "it doesn't have a lot of flash."
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